Submitted by: Bal Rai

Starting a business is quite an exciting time. However, the theory build it and they will come doesnt hold much relevance and the success stories that one hear are frequently the result of years of hard work. In simple words, start-up marketing is a unique challenge most of the time due to limited resources, irrespective of time, money or talent. Here, you need to ensure that every effort, no matter how small, is well planned and well executed. Start-up marketing is an entirely different thing. The secret probably lies in combining the appropriate channels: PR and Content Marketing.

Today, people are smart and are constantly connected digitally. They search and consume information related to SEO services in Mumbai and others via search engines, social platforms, media sites, forums, blogs, video sites and more and do not settle for anything less than the best. This pursuit will not end until they find the best value at a competitive price. The entire digital journey of the consumer is an opportunity for businesses to increase awareness, tempt potential customers, get traffic and generate sales. By making use of effective digital marketing strategies, creative marketing communications and accurate audience targeting, start-ups can and must gain exposure. You need a solid foundation before you begin to lay bricks and a successful start- up marketing strategy follows that same principle. Given ahead are some ways that if adopted can help start-ups gain momentum.

Tips for start-ups to succeed in Digital Marketing

Start off Right

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Digital marketing is quite a task and with the availability of numerous channels and techniques, at times can be very confusing. Instead of worrying about it, its best to begin with your customers. You are the best judge for your product, so before taking on any marketing initiative, its absolutely necessary to know everything possible about your potential customers.

Integrated Digital Marketing

Integrated digital marketing is using multiple digital marketing channels to reach customers online. You need this type of digital marketing in order to build a brand and grow. If your clients search for your products and services via search engines, you need to be there. You also need to be there when they visit social sites. Also, when they consume online content related to what you offer, you need to be there too. An integrated digital marketing approach takes all these into account for start-ups.

Social Media Marketing

There are some start-up companies who feel that social media is not profitable, whereas most believe it to be extremely useful. Of those who believe in the efficacy of this medium, only a few know the ways to use it. If you look in a broad sense, social media serves three purposes branding, awareness and customer acquisition. This medium can be used greatly to get your story in front of clients, investors and anyone active on social medium. With good remarketing and an engaged community, start-ups can reinforce their brand when people locate them on any of the social platforms.

Digital PR

Online PR can work wonders for any start-up. You can invest time in brainstorming ideas for a press release. Working with a good PR agency has several benefits as it can send your story to relevant bloggers and journalists. If they find your story persuasive, they will share it with the world. Your press release must be amazing for any PR campaign to work and if its so then youll get amazing results with.

About the Author: Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading web designing company in Andheri(

) that provides the best SEO Services in Mumbai(

), web design and development services, SEO and social media management services to full-service marketing firms as well as end clients.


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By Tim Lee

It is becoming harder and harder for people to find affordable prices for new or even “pre-owned” vehicles. The cost of extras continues to rise, and even basic models can set an average person back for several years. If you are interested in buying a car, but feel as though you simply do not have the money, a government car auction might be the best opportunity for you. You can find incredible deals, and it is not uncommon for people to save thousands of dollars.

The majority of vehicles at a government car auction have been repossessed from criminals or people who have failed to make payments on government loans. There are also government car auction vehicles that are “retired” police cruisers or other government vehicles that are no longer in service. You can usually find a wide range of makes and models, and it is even possible to find classic cars that are not readily available at most dealerships.

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There are government seized car auctions across the country, and you locate one in your area by simply contacting local government agencies or searching online. In fact, the Internet has greatly affected the government car auction. There are a number of web sites that allow you to bid on vehicles from the comfort of your own home. They can also direct you to parts for salvageable cars at auction. The best sites allow you to quickly search available vehicles, so you can find exactly what you are looking for.

Whether bidding online or in person, it is essential to be well-informed before entering into a government car auction. The point of a government car auction is to save money. If you do not know the true condition of a vehicle, you can end up paying more money than it is actually worth.

About the Author: My site (

) provides listing of government car auctions


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By Marcia Yudkin

Most marketing experts prescribe what works as if the same techniques apply regardless of how you feel about them. Unlike pills that can be swallowed with a grimace and with a lack of enthusiasm for this type of remedy, however, marketing yourself requires positive participation in the process. If you recoil from the experts recommendations thinking Thats not me at all, then youre unlikely to be able to execute those strategies in the proper spirit.

My approach is different. I start from the assumption that marketing gets you where you want to go only if you feel comfortable doing the marketing tasks. And even if you are the type of person who tends to hold back from social interaction and self-promotion, there are nevertheless ways of getting your name and reputation out there that match your personality, preferences and talents.

To discover the types of marketing that will work best for you, begin by taking the Myers-Briggs personality assessment. If the test identifies you as introverted, this means you would rather be alone or with a small group of friends than schmoozing with strangers, and that you recharge with solitude while socializing drains you. In contrast, extroverts prefer interacting with others and would rather not spend much time alone.

Within the Myers-Briggs personality typology, INFPs (Intuitive/Feeling/Perceiving Introverts) are dreamers, healers and idealists who enjoy helping other people and yearn to make the world a better place. They value relationships, cherish creativity, seek win-winsolutions, need praise and tend to wilt when criticized. Their ideal work situation has them working alone and in line with their strongly held values.

According to personality analysts, noted INFPs include William Shakespeare, Julia Roberts, National Public Radio host Terri Gross, Tom Brokaw, James Taylor, Audrey Hepburn, Helen Keller, Anais Nin, Mia Farrow, John F. Kennedy, Jr., Princess Diana, Anne Frank, Judy Garland, Anne from the novel Anne of Green Gables and the film character E.T.

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If the Myers-Briggs test indicates that you are an INFP, you may struggle with marketing because you believe that the help you offer people has such obvious value that it shouldnt have to be promoted. Set that belief off to the side and look for fun, creative ways to make useful connections, demonstrate what you do and publicly be your ultra-helpful self. For example:

Offer free half-hour sessions that allow prospective clients to experience how helpful you are

Create and post videos that show your intuitive helpfulness in action

Use blogs, online forums, postcards, newsletters and tweets to share your latest creative brainstorms

Get to know movers and shakers in the context of a save-the-something-or-other campaign

Volunteer your creative talents publicly for a cause

Develop and share a positive vision of what could be

When networking, talk to one person at a time, becoming curious about their work and its challenges

Offer signed testimonials (which in turn promote you) to companies and individuals that meet your high standards

As an INFP, you work best alone, so avoid projects requiring a big dose of teamwork. Also try to avoid strict deadlines, rigid structures and situations where you may be criticized publicly. Be careful of holding people, including colleagues, clients and yourself, to unrealistic expectations.

Remember that when you turn inspirations into action, others feel inspired as well and take note. For you, thats an ideal marketing scenario.

About the Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Download her free introvert manifesto at


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